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INTERBIKE 2015
Interbike was exciting as usual. So many great designs and products. Electric bikes were a huge component of this years bike show. We made some great contacts and hopefully some future believers of...
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Cheddar Grilled Cheese Launches
Cheddar Grilled Cheese Co. launched about 4 weeks ago and have been busy ever since. We are proud to have been part of branding this great new company. We look forward to seeing them conquer the...
View ArticleBranding for Success
Great article about how Branding is essential for a successful business! Useful tips for companies of all sizes, whether you are David or Goliath. We are here to help you implement and answer any...
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Branding + Social Responsibility = SUCCESS?
Is Social Responsibility Necessary for a Successful Brand Mission? Strategic definitions of “branding” seem to have jumped on the bandwagon of using CSR (Corporate Social Responsility) for a good...
View ArticleWhat Design Trends Should We Expect In 2016? [Infographic]
What does 2016 have in store for graphic design? Design principles in 2015 continued the refinement of the minimalist tradition through flat design. With Google’s ubiquity in the internet, their...
View ArticleWARNING: Brand Culture Should Never Be Ignored!
It has been brought to my attention regarding the shortsightedness, of our comrades, to properly brand. It seems many czars, in positions of power, have failed in creation and distribution of...
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Sunrace hires AOE for 2016 Ad Campaign
Sunrace approached us for their 2016 Ad Campaign, to promote their new line of shifters. We love working with clients like Sunrace, a client who trust in our creative branding sense. Here are some...
View Article“Any package can catch your eye, but it takes a special package to catch your...
Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so...
View ArticleWhy So Many Companies Get Branding Wrong
Of all the assets any company owns, its brand is the single most valuable. A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate....
View ArticleWhy Good Design Is Finally A Bottom Line Investment
When Thomas Watson Jr. told Wharton students in 1973 that good design is good business, the idea seemed quixotic, silly even. To many people, design still meant the superficial polish of nicer homes...
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